Hammerin' Hank Rollins, a man who certainly knows a thing or two about selling himself--as borne out by such Rollins franchisees as The Gap, MacIntosh and Spin Magazine--has taken the next logical step and joined Cher, Susan Powter, and Victoria Principal on the informercial circuit. Folks "lucky" enough to live in one of the proverbial "selected markets" will have the chance to soak up regular 30-minute sales pitches for the latest Rollins-crafted product, Come In and Burn (his first album for mega-conglomerate DreamWorks), complete with two screenings of the video for "Starve". Heck, if they threw in a free set of Ginsu knives, we might even buy a copy ourselves!